In a few weeks a brand new game for the Nintendo DS is going to be released named Cooking Mama. In the game you play a female chef who has to prepare food, perform various actions such as slicing vegetables and tenderizing meat, cook your food, make sure not to over/undercook the food, and then serve it. And, well, that’s about it really. That’s right, it’s a cooking simulation game on the DS … and it sounds freaking awesome!
Of course … this game is only coming out in Japan and there is only a small chance that this game will ever be released in the States. Like so many other “oddball” games which are released in Japan only a very small portion of those games ever end up getting a US release. And once again I’ll have to buy an import copy of this game and try to figure out all the Japanese text.
What I don’t understand is why are so many other countries continuously developing so many of these cool/crazy games? Why does Japan develop such great games such as Katamari Damacy, Osu! Tatakae! Ouendan!, Seaman, Phoenix Wright, as well as countless others while we get to look forward to the 20th version of Tony Hawk?
But in this version of Tony Hawk the graphics are just a little bit better than last time! You can actually see your skater’s fingers! Go buy it right away!!!
It’s almost as if games like Cooking Mama have to be released in Japan before they can even be considered for release in the States. I can only imagine what the discussions are like at publishing houses…
Developer: “Let’s make a game with blocky graphics and crazy music where you have to roll up everything you can find in the world using a huge sticky ball! And these balls will be used to recreate all the stars in the universe after your father destroyed them all in a drunken bender!”
Publisher: “What the heck are you talking about? Are you freaking insane? Get the hell out of my office!”
Developer: “Well, they just released the same game in Japan…”
Publisher: “Those Japanese gamers are so crazy! I love it! Let’s publish it!”
Why do we have to continuously wait for games like this to be translated and released in the States? Why can’t an American publisher try something just a little bit risky, create a few smaller “oddball” titles each year and see what happens?
True there is always risk in creating a new game property, but we’re not talking about creating the next Half-Life here. I’m talking about creating the next Nintendogs, a fairly simple title which can be created using a small development team and in a short amount of time. The movie industry follows a similar strategy and to great success.
Each year all the movie studios release a couple of “major” releases every year (you know, all those $200 million “event movies” like King Kong and War of the Worlds). However, in addition to these monster movies the studios also release a couple of “independent” pictures as well. Often these movies cover topics not normally examined by larger movies, have much smaller budgets, and take risks (Brokeback Mountain anyone?). Their thinking is that they can often make several of these smaller independent movies for the price of just a single “event” movie and if just one of them “hits” it is more than worth the investment.
Take a movie such as My Big Fat Greek Wedding. That film only cost $5 million to make and it grossed $368 million worldwide, that is good return on investment. And that is why movie companies will always make indie pictures: relatively small risk and a possibly huge financial reward.
So why can’t the American game industry try this approach? True, Valve is making headway releasing games such as Darwinia and Rag Doll Kung Fu, but more publishers need to step up and start taking these sorts of risks. Not every game needs to be a sequel or a licensed property. The Nintendo DS is almost made to create unique titles, but yet instead of a Cooking Mama we get to see yet another The Sims title released on the DS.
It’s almost as if these “oddball” games have to be created overseas first and only then can they be brought over to the States. But I’ll tell you right now, if a game like Cooking Mama was made by EA or Activision for the DS I would purchase that game in a second. I don’t need a fancy license (how many Lord of the Rings games can EA possibly make?) or amazing graphics, I am just looking for a good, fun, original game.
Could that possibly be why the Nintendo DS is selling so well? Could it possibly be that people are starting to get tired of the same-old-same-old and looking for a new gaming experience? Who’s to say, but I can’t wait to cook with Mama on my DS! Get with the program American game publishers!