iPod Users Buy CDs, Shun iTunes
Saturday, September 16th, 2006twitter writes, “The BBC’s summarizes a Jupiter Research study, ‘iPod fans shunning iTunes store.’ From the article: ‘83% of iPod owners do not buy digital music regularly… only 5% of the music on an iPod will be bought from online music stores. The rest will be from CDs the owner of an MP3 player already has or tracks they have downloaded from file-sharing sites… [T]he only salient characteristic shared by all owners of portable music players was that they were more likely to buy more music — especially CDs.’ This is despite years of iTunes promotion and apparent success. Given the outright failure of other music services, it is clear that users prefer DRM-free music, and are willing to pay for it and take the trouble to rip it.”